About us

I have been growing a beard ever since I could grow a full beard. After it got around a half inch in length, I couldn't stand the itchy dry skin so I would cut it and start over again.

In 2013 I found a popular beard product online and started using that. The scent was awful, but it helped me keep my beard long without the itchy, dry skin. I used that product off and on until 2015, when one day I ran out and decided that I was going to make my own. It took a lot of trial and error, but I had finally figured out an all-natural formula that my beard loved.

As beards became more popular over the years, I would give away and sell my products to my bearded friends. They loved it and a few of them suggested starting a beard care business. So that's exactly what I did. I wanted to focus on using more sustainable materials while also providing the best all-natural beard products I could.